Asia-Pacific Region Expected to Contribute Greatly to the Sports Analytics Industry

Global Sports Analytics Market Report Forecasts up to 2025
The next three Olympic Games will be staged in Asia, while Qatar is the next FIFA World Cup host. Mexico is investing heavily in sports and major events, while markets like Turkey, Indonesia and Thailand face challenges but have undeniable growth potential. China is leading the way. The government is making major investment across all aspects of sports including events, facilities, teams, leagues and grassroots programs. Alibaba’s long-term partnership with the International Olympic Committee and Wanda Group’s new partnership with FIFA have made headlines but both companies are laying foundations in other sports. World Rugby has built a strategic partnership with Alibaba, while world cycling governing body, the UCI, has a long-term agreement in place with Wanda.

According Axiom Market Research &Consulting global market of Sports Analytics was valued at USD 360.00 million in 2018 and is projected to reach USD 4.5 billion by 2025, growing at a CAGR of43.13% from 2020 to 2025. Currently, sports analytics used in various sports such as, football, basketball, cricket, baseball, hockey, ice hockey, American football, tennis, Formula 1 etc. Among various sports type, football  dominated the global sports analytics market in 2018.  Sports analytics is used for the major applications such as, competitor analysis, health assessment, business analysis, social media analysis, video analysis, fan engagement & digital experience analysis, sports marketing analysis including hospitality management, marketing and sales management etc. According Axiom MRC competitor analysis dominated the global sports analytics market in 2018.

Baseball is one of the major spectator sports in both the USA and Japan, and Major League Baseball (MLB) is the oldest of the four major professional North American sports leagues - MLB, NBA, NHL and NFL. Baseball analytics became known to the public in the 1980s, with the publication of Bill James’ Baseball Abstract. Some of the new metrics in baseball analytics are true average (TAv), base running runs, special aggregate fielding evaluation, and offensive/defensive efficiency rating (. The market for sports analytics in football held a noteworthy share, owing to an increasing attendance for football leagues such as UEFA Champions league, MSL, EPL, ISL and growing fan-base, media and sponsors engagement. Europe accounted for the largest market share of sports analytics market in football. The emerging markets in Asia-Pacific are expected to contribute greatly to the analytics in the football for upcoming leagues such as Indian Super League (ISL), Australian Football League and the Chinese super league.


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